“There are a lot of books out there on the Beatles, but this is the first one that goes through each and every one of their recording techniques,” said Brian Kehew, co-author of the book and co-president of Curvebender, Los Angeles
But the fun doesn't stop there. Nope, this monster book (which apparently took fifteen years to make) is 540 pages long, and weighs 11 pounds. And "it comes packed in a tape case reminiscent of an old tape-recording storage case that the Beatles recorded on." Too good.
What else is interesting, at least to people in publishing and marketing, is that this hundred-dollar book is only available from the publisher's website.
This news comes from DM News, a magazine targeting "direct, database, and Internet marketing."
Mr. Kehew said that the firm also started a Web site that gave information on the book and an option to subscribe to the book’s mailing list. Once a release date was set, about a year after the site was launched, Curvebender began taking preorders offering the incentive of signed and numbered books to the first 1,000 buyers.
The publisher also targeted Web sites with e-mail links to the book’s site. These included Beatles fan sites, recording forums and sites affiliated with products discussed in the book. As the book neared completion, publicity quotes were gathered from the proofreaders, most of whom had worked with the Beatles.
via Glorious Noise
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