Honda Racing will run a car on the F1 circuit this season that is covered in a map of the Earth rather than a collage of corporate logos. The team formerly was sponsored by a tobacco company
That will make quite an impression at 250+ miles an hour. And it gets better:
In a statement issued at a news conference in London yesterday, the team said that via its website, www.myearthdream.com, "anyone who wishes, will have the opportunity to have their name on the car, make a pledge to make a lifestyle change to improve the environment and make a donation to an environmental charity. Under the concept of 'our car is your car', each name will form a tiny individual pixel, which will help build the image of planet Earth on the car."
Previously, the Honda team was sponsored by a tobacco company.