55 per cent, interestingly, admitted to buying books only as decoration, or to look intelligent to their guests - Ulysses was the top choice here.
You scoff, but I can tell you from working in book retail it's true. And publishers bend to this trend. I believe it was Anne-Marie MacDonald's book As the Crow Flies that was available in different coloured jackets. I had a woman buy a specific colour to better match her sofa.